Bokomo Foods was originally established in 1920, when seven farmers in the Western Cape formed the De Boeren Ko-operatiewe Molen Maatschappi Beperk. Over the last seven decades Bokomo Foods developed into a key player across numerous categories in the South African food industry. The brands from the Bokomo stable have been household favourites for decades and are the preferred choice in various segments such as cereals, baking aids, desserts, biscuits and dried fruit. In retail, the Bokomo brand is synonymous with breakfast cereals where Bokomo strives to continually pioneer innovation and create excitement within the category.
Weetbix, South Africa’s number one selling breakfast cereal has been around for over 75 years. It is produced at our state of the art factory in Atlantis. The rest of the Bokomo range of hot and cold cereals are produced at various plants including the oats factory in Epping. – the only South African factory to win the NOSA International Top 100 Safety Award twice! First launched in the early 1930’s, Pronutro was regarded as a wonder food in the fight against malnutrition.
Today South Africa’s most nutritious cereal is manufactured at the Wadeville factory in Gauteng. The Nature’s Source range of Muesli’s is produced at our plant in Durban , offering consumers an alternative, nutritious cereal solution. Another milestone in cereal innovation has been the launch of Up & Go, South Africa’s first liquid breakfast cereal. In addition Bokomo also produces deliciously crispy rusks including the newly launched, superior quality Premium rusk range.
The Moir’s brand has been a firm favourite with South African households for close on 100 years offering tasty treats for the whole family. It was acquired by Pioneer Foods in 2004. Moir’s Jelly was first produced in early in the twentieth century – and since 1950 in Ndabeni in Cape Town from where it still operates. Moir's is the market leader in jelly, custard and instant puddings. In addition to desserts Moir’s manufactures the largest range of baking products in the country including cake mixes, food colourants, essences, baking powder, coconut and cherries. Moir's Biscuits was launched in 2011 and the factory, situated in Clayville produces a range of tea time favourites such as Tea Lovers and Chocolate Dreams.
The Smash range of instant mashed potatoes, trusted Maizena Corn Flour and a selection of spices complete the Moirs range. In the Dried Fruit category Bokomo Foods ‘s key strength lies in the iconic Safari brand, a dominant leader in the dried fruit and nut categories. Established more than a century ago as part of South African Dried fruit, Safari products capture the goodness of nature’s fresh foods and conserve it for later consumption and enjoyment.
S.A.D was wholly acquired by Pioneer Foods in 2002. The traditional dried fruit range is produced in Worcester and includes favourites such as apples, apricots pears, prunes, mixed fruits and cake mixes. Vine products such as raisins and sultanas are produced at the Upington plant. In addition Safari also produces a snack range, ideally suited for healthy snacking on the run.
The Safari nut range is produced at the Pietermaritzburg factory and consists of peanuts as well as a luxury range of almonds, cashews and walnuts. Other winners in the Safari portfolio are fruit toppings, Breakfast Boosters and the Trailmix range of snacks. In 1995, S.A.D acquired shared ownership of the Werda range of ready to eat salads in convenient long life packaging.
Manufactured near Bonnievale in the heart of the fertile Breede Valley, the brand grew from small beginnings to become the market leader in the 405g and 420g salad category. The Sugarbird brand joined the Pioneer stable in 2001 and includes an extensive range of glace fruits, glace fruit cake mixes and premium quality speciality jams. These are produced in the rural town of Malmesbury in the Western Cape.
In 2005 Pioneer Foods expanded into the spreads category after concluding regional ownership of the internationally acclaimed Marmite and Bovril brands. Both of these unique savoury spreads originated in Britain and are produced in Gauteng for the South African market.
Situated alongside the Bovril and Marmite plant in Gauteng, Savoury Food Industries manufactures a range of yeast based products used as ingredients in a variety of products such as snacks , pies, biscuits and processed meals. Bokomo Foods also markets and distributes the popular Redro Fish Paste and Peck’s Anchovette, both premium fish based spreads of superior quality and taste.